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Why are careers in e-commerce so popular?

From web designer to e-business strategist, the career opportunities in the world of e-business are many and growing every year.

“Employment opportunities are changing from the traditional storefront businesses,” says Steve Tissenbaum, a professor at Toronto’s Ted Rogers School of Management.

Part of this growth is due to the fact that people are becoming more and more comfortable with the idea of shopping online. It’s also due to the growth of mobile commerce, where people are buying products not only on their computers, but through their smart phones.

Online shopping has continued to grow at double-digit rates year after year for the past 10 years,” says Tissenbaum. And it’s not going to stop anytime soon. »

Take Shopify, an Ottawa-based e-commerce company founded in 2004, which now provides online storefronts to over 500,000 merchants. Its revenues this year total more than $150 million.

This is good news for job seekers, as the growing e-commerce industry is creating opportunities in many sectors.

E-commerce is not just about web development

First, it is important to know what jobs are available. Web developers continues to play a crucial role in e-commerce, contributing to the creation and maintenance of online platforms. But this is only part of the whole. There is also the commercial aspect. Analysts and e-business strategists combine their business, marketing and information technology knowledge to help companies maintain profitable e-commerce websites.

It’s still a form of business,” says Steve Tissenbaum. That hasn’t changed on this side, so all the traditional business and management skills are needed. »

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A booming industry for creative people

According to Tissenbaum, the creative component is often overlooked in the e-commerce industry because “it’s all about content. This means that e-commerce companies will always need to web content editorsof photographers and web designers.

“You need to invest in photography, or in people who will describe what your customers will see. This skill set has always been important for the shopping experience, but it’s even more important when people are searching for merchandise on the Internet or on the phone,” he says.

How to take advantage of the growing e-commerce industry

According to Steve Tissenbaum, university graduates are not always prepared for the ever-changing world of e-commerce, in part because they lack real-world experience outside the classroom. “The world is changing too fast, and these institutions are not changing fast enough to adapt,” he says.

Internships with e-commerce companies are an easy way to learn the ropes, gain hands-on experience and get a foot in the door. On the other hand, if you’re already in the middle of your career, you may need to take courses to familiarize yourself with the world of e-commerce.

Of course, this represents extra work, but the potential gain is significant.

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