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Job Search: Focusing on personalization

To find a job that suits your needs and skills, a personalised CV is essential. But what aspects need to be looked at to make it attractive to the recruiter? An expert answers.

In response to a job offer, an employer can often receive more than 100 applications. The personalized CV and cover letter provided by the candidate must therefore stand out from the crowd. How can you personalize your approach? How should these documents be presented?

Targeting your strengths

Submitting an application that will not only bring out your personality, but also highlight your ability to perform the tasks related to the position increases your chances of getting the job you want. “The important thing is to include as much information as possible about the position you are applying for at the beginning of the document, especially in the summary, which generally includes a summary of your profile and career objective,” explains Diane Legault, a resume writing expert and founder of CV Plus.

It also emphasizes that it is not necessary to change the descriptions of previous work experiences, but rather to position them strategically so that those that benefit us the most come first.

Demonstrate your loyalty

According to Diane Legault, employers have largely changed their selection criteria over the past 15 years. They no longer have the resources to train employees, and instead favour candidates who not only have the required skills, but who also want to stay in the job for a long time. “Even though we are in an era of continuous movement, recruiters view frequent and short-term job changes with suspicion. So it’s better to list positions that have stretched over time rather than listing all your past jobs,” she says.

Reassure the employer of your interest

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The CV writing specialist is formal: even if the cover letter is not always read by the employer, it is nonetheless necessary and must accompany the CV. “A CV without a cover letter gives the impression that the effort of writing it is not worth it and that interest is low. »

She also advises to persuade the recruiter of the relevance of a meeting, notably by including in the letter information giving the perception that your commitment will bring positive, exponential and lasting results for the company.

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