Even if LinkedIn has established itself as the reference social network in the professional world, Twitter remains a useful tool to be integrated into its job search strategy.
“Unlike LinkedIn, which is fairly formal, Twitter is a local, spontaneous and more direct medium,” says Sandrine Théard, a Montreal recruiter whose Twitter @LaSourceHumaine account has 5,000 subscribers.
For Sandrine Théard, Twitter is a good way to identify and get in touch with people working in the targeted professional sector. Twitter is a meeting facilitator,” she explains. At the beginning, the network allowed me to make connections that still have an impact on my career today. »
Once these actors have been targeted, all that remains is to interact with them by “retweeting” one of their tweets or mentioning them in one of ours. Contacting them by sending a direct message is also a good way to start a conversation. However, you need to focus on the really active users…”. If a recruiter has only published a few tweets, and nothing for the past two years, it’s a waste of time to want to get in touch with them via Twitter,” notes Sandrine Théard, who has written more than 6,000 tweets since her arrival on the social network in 2010.
Doing the watch
Twitter is an excellent tool to stay informed about your industry and keep up to date on upcoming events, such as a conference or job fair. “It’s really worth building a list of important accounts to follow,” she says.
For example, you can find out that a company has just won a big contract that they will have to hire for, or keep up to date on recruitment trends in their field.
Using Click Words
Twitter works in particular with hashtags. These are sort of thematic labels that are attached to a message and allow people interested in these themes to find the publication. However, it would be a mistake to rely on general clicks such as #rechecheche emploi (job search). A recruiter is looking for an expert, not a job seeker,” she says. A recruiter is looking for an expert, not a job seeker,” she says. “So you have to choose keywords that relate to his or her skills or experience. »
Indeed, a recruiter is more likely to type #project manager or #marketing than #hire me.
For tips on how to use Twitter in your job search, see our other post.
Preparing for your interview
Twitter is also handy for gleaning relevant information about the company or its sector, information that can make a difference during the interview. By studying the Twitter account of the recruiter you will meet, you are likely to find clues about his or her personality or to guess the aspects to which he or she is sensitive. The discovery of a common passion for photography or running can help create a bond on the big day.
Sometimes it pays to react to a tweet published a week or two before the interview. If a candidate tells me they saw on my Twitter account that I was looking for a secretary and they know someone who is looking for a job, it shows me that they have done some research and that they are interested in me,” says Théard. It’s a sign of seriousness! »
Some job seekers decide to attach a visual mini-CV or even a short video to their tweet. It’s an effective way to showcase yourself while getting around the 140-character limit per message imposed by Twitter.
The bravest and most patient can also use this medium to develop an audience and thus position themselves as experts in their field. But achieving this requires a long-term effort that will not necessarily generate a rapid return on investment commensurate with the efforts made. Building a strong network on Twitter requires a great deal of regularity and the same energy as blogging,” explains Sandrine Théard. And then, you have to have something to say…”.