In the age of social media, it’s mandatory: you have to know how to describe yourself.
Whether it’s on a blog or in our LinkedIn, Facebook or Twitter profile, we are always given the opportunity to write a few words about ourselves. And those few words could be the first thing a potential employer will read to get an idea of who you are…
Will he offer a job to “Thirty year old loving squirrels and chaos theory” or to “Expert in complex data management, lecturer and curious by nature… ”
But the art of writing a good bio is not as simple as one might think. Five tips.
1. The first impression counts
“You have to associate your name with a slogan,” explains Olivier Zara, author of Réussir sa carrière grâce au Personal Branding. The name and the job are usually the first thing that attracts people. “You have to communicate an expertise, for example a financial advisor or marketing specialist, et not a director of a particular company,” says Zara.
From cette façon, if an employer is looking for an expert in a specific field, they can easily find you.
In order to write a good “slogan” about oneself, Olivier Zara specifies that the best bios are those that describe a talent, but above all a singularity. “You have to ask yourself the question: how am I unique,” he says.
2. The inverted pyramid
Describe your significant accomplishments at the beginning of your biography and the less critical elements at the end. For a professional biography, list up to five major stages in your career.
3. Make it short
Olivier Zara advises to keep his bio succinct. 10 lines maximum. Pourquoi ? “The longer it’s long, the less chance it has of being read. “Makes sense.
4. Being reachable
Please highlight your contact information. No one wants to look for your email for an hour (or even two minutes, actually).
5. Dosing originality
Some prefer to be authentic and talk about their hobbies, their personality. You are in the best position to judge the appropriate degree of originality in your sector of activity. “If you work at dans le in the communications field, in the web industry or as a freelancer, organic can have a more human side,” explains Olivier Zara. However, biographical eccentricities don’t apply to lawyers or those looking for a job in a financial institution. “In these cases, bio has to be hyper-cold and institutional,” says Zara.
Writing a professional biography is an art. In fact, some writers specialize in this field and charge a lot of money to write biographies that are relevant to professionals or senior business managers. But basically, as marketing guru Seth Godin reminds us, “the most important thing is to have a career worth writing about…”.