For over 18 years, I have been working in the field of entrepreneurship, particularly for self-employed clients. Many projects have been submitted to me, most of them exciting and innovative, but with the same lack of presentation: marketing/sales. This important stage of the project is all the more difficult because the self-employed worker is himself the product. He must learn how to sell himself. Profiles that are more artistic or less focused on planning generally have difficulty at this stage. Here are a few questions to ask yourself:
Showcase your expertise:
- What are you offering? What products or services do you offer?
- Why do you offer these products or services?
- What is your training or knowledge related to what you sell?
Take the right attitude:
- Is your interpersonal skills adequate?
- Are you tempted not to listen carefully to the person you are talking to by constantly looking at your watch or cell phone?
- Do you judge the person before you, before you’ve even spoken to them?
- Before offering your products or services, you must first answer these questions and try to find answers in order to refine your speech and your attitude.
The principles of selling:
- As a self-employed worker, you are the product;
- To sell is to communicate;
- Develop your communication skills by taking advantage of the opportunities available to you;
- There’s nothing like planning to get results;
- Prospect effectively;
- Present your product to different audiences;
- Argue, negotiate and persuade;
- Conclude the sale of your services well.
How do you get to be a good saleswoman?
- Be convinced that the product or service offered is the best.
- Highlight its features and benefits.
- Structure your message so that it is clear and readjust it if necessary.