Finance, tourism, transport, services… the artistic world is no longer the only place where being creative is essential. In a rapidly changing world, we must now know how to reinvent the wheel even when working in more traditional environments.
At the Factry School of Creative Science, we see creation as a mental posture. “It allows us to bring new solutions to existing issues,” explains Marie Amiot, President and CEO of the Montreal-based educational institution. And it’s not just art that needs revolution! “Creativity leads to electric cars, urban farms, new banking models…”. In a world where everything is changing so fast, creativity is nothing more and nothing less than a competitive advantage for organizations,” she says. In fact, half of Factry’s students are managers from traditional companies seeking help in imagining organizational changes that are out of the ordinary.
Marie Amiot cites as examples the Uber, Airbnb, Apple and Netflix of this world. In a context where all platforms are being digitized, these companies have adapted to the global reality. They now offer a new service that allows them to be giants.
By imagining the future, Marie Amiot sees very well where the current creative craze can lead. Every year, the Factry receives students who are just starting out on the job market and want to do things differently. According to her, “65% of the jobs of the next decade don’t exist yet!
She also believes that the jobs that will require creativity in the future are in business. “There is a new generation of young people who demand and are demanding collaborative economies. It’s not just a fad, it’s a big trend. You can no longer create business models that only make profit, you shoot yourself in the foot when you do that. “So, far from compartmentalizing it in specific professions, Marie Amiot is convinced that creativity can be found in all existing professions.
Creative, where you wouldn’t expect it.
Nevertheless, some higher-paying jobs benefit from a creative spirit. One example is genius. Who would have thought that, behind an appearance of nerd tidy, the programmer (electrical engineer or computer scientist) needed a maximum of creativity? Programming jobs are increasingly in demand, and creativity is required when solving new computer problems. Programmers have to invent algorithms every day to solve problems that no one has ever faced before.
Industrial engineers also need great creativity when rethinking assembly lines or seeking to improve the efficiency of an industrial process.
In a society where mental health is an increasingly important concept, psychoeducators, psychologists and speech-language pathologists also have carte blanche to create new approaches and new means of intervention for their clients.