Did you know that employers receive between 75 and 250 resumes for a single job posting? That’s right! And if your CV is able to pass the automated application screening that many companies now use, it often has only seconds to catch the attention. As little as 11 seconds, to be exact.
In this context, how to get noticed? You can start by understanding how recruiters approach the selection process and then use it to your advantage.
Here are some psychological tips that will help your resume stand out.
Quantify your achievements
Aristotle believed in the power of logos. The logos is the logic behind an argument. Then prove your arguments are true with facts, with evidence. What does that mean to a job seeker? You can convince the employer that you are a logical choice by quantifying your achievements.
For example, instead of writing “review and edit articles” describing the duties of a previous job, write “review and edit 30 to 40 academic articles per week”. Do you see the difference? When you quantify your accomplishments, you provide concrete and convincing evidence of your value to the recruiter.
Create a social proof
According to the psychologist Robert CialdiniWe consider behaviour to be more correct in a given situation to the extent that we see other people behaving the same way. This is called social evidence, and it is one of the most powerful ways to influence someone’s decision.
What does this mean for a job seeker? Your public online activity is your social proof. When a potential employer searches for your name on Google, they may see what others think of you. If, for example, you have a popular blog that contains a lot of comments and sharing, they will see how the public trusts your judgment. The same goes for your social media publications.
To get started, spend some time creating a high quality blog or social media profile, ideally in a niche that matches your career ambitions. Set high standards and be consistent: building audience or subscriber loyalty takes time.
Also, don’t forget to complete and update your LinkedIn profile. Connections and referrals are a powerful form of social proof.
Get feedback from your employers
Have you heard of the technique of “foot in the door.” ? It involves asking someone for a small favor they can do for you. Once that’s done, your foot’s in the door. At the right time, you can then ask for a bigger favor. It may seem counterintuitive, but it is more likely that someone will agree to do you a bigger favour if they have already done a smaller one.
You can also use this technique in the job search. By asking for feedback on your CV or job interview, you make a reasonable request and put your foot in the door. If the employer agrees to give you feedback, they are more likely to accept your request for an office visit, an internship, or to consider you when a position becomes available.
Follow the rule of seven.
The major brands are aware of this psychological trick, which states that a potential customer must see an advertisement. seven times before taking action.
The same technique can be used to apply for a job, especially if it is a particular company you want to work for. Think long-term and make sure that recruiters continue to see your CV over time.
Here’s a tip from Barbara Vincent, a rookie from BestEssays The CV is like your personal advertisement. You should not send your application for the same position more than once. This is called spamming. You can, however, continue to apply for jobs with the same company whenever you see a relevant position. When a potential employer sees your CV several times, they will feel like they know you. This makes the “personal advertisement” all the more convincing. »
Partner with major brands
Authority is another of Cialdini’s principles of persuasion. Authority has a powerful influence on decisions. When a boss has strong authority, employees do everything to meet his expectations.
How can you establish your authority? Beyond your experience in your field, you can become an active member of your online community. In addition to sharing your own content, interact with brands and influencers relevant to your industry. Share their content, participate in discussions and don’t be afraid to ask for feedback, advice or even collaboration. You never know what you might get, just by asking. By partnering with the right people and brands, you will develop the kind of authority that will set you apart in the eyes of employers.
You will never be able to read an employer’s mind, but by using a few psychological tricks, you can put yourself ahead of other candidates and make your CV stand out. Good luck!